Before investing fully in the development of two mobile apps for Uncle Tobys and Kit Kat, Nestle wanted to understand the potential value and return.
Two scaled down pilot versions were created and used by restricted groups, with all user behavior and system activity tracked through Quixxi Analytics and Quixxi Diagnostics. The goal was to measure the level of interest and engagement in the apps.
The insights delivered by Quixxi Control allowed Nestle to make an informed decision not to invest in the development of the fully functioning apps as the predicted return on investment was insufficient.
