SEO, analytics and big data seem like digital buzzwords that everyone is talking about. And that’s because everyone is talking about them!
Analytics in particular, are becoming more important across industries as a way of tracking and analysing your audience not just in numerical terms, but by their behaviours as well.
If your business is not currently making the most of analytics and tracking detailed information and statistics, here’s just some of what you are missing out on:
- Detailed measuring and tracking of results across time
- Understanding your visitors, leads and prospects
- Understanding, tracking and improving the mechanisms you use to convert your first visitor into a valuable customer
- Learning things about your business that can improve efficiency and processes
This is the case across industries. In a recent Forbes article, it was mentioned that close to 70% of manufacturing executives see analytics as a must-have to improve revenue, strengthen competitive advantage and streamline business. These executives understand that analytics and big data provide an opportunity not just to review customer behaviour, but to reduce breakdowns and alleviate unscheduled downtime across the production line itself.
In other industries, analytics and big data are put to use in real time to help a mobile workforce. For example, a delivery company can access smart tools that anticipate traffic conditions and share updates and optimal routes with drivers in order to reduce time spent on the road.
In the US, one company is revolutionising pricing with the help of analytics and data. Duetto allows hotels to analyse the spending habits of customers, viewing how much they spend on a room and how much they put towards extras such as room service and drinks at the bars. It then suggests alternative prices to customers to give them an incentive to stay at a particular hotel. Clever!
Companies around the world are using analytics and big data to reduce costs and boost productivity. The science of analytics can even be applied in HR, where a detailed look at statistics and numbers can help to determine exactly what makes an employee likely to leave or stay with a business.
If you’re not at least using some form of analytics to track customer behaviour – now is the time to get started! Your business needs access to this crucial information to keep up with the competition in the modern marketplace.
Quixxi provides analytics for mobile applications. Visit www.quixxisecurity.com to find out more.